Digital Play: The Interaction of Technology, Culture, and Marketing’s price decreased 11% from $27.95 to $24.95!

August 15, 2008

Digital Play: The Interaction of Technology, Culture, and Marketing 's price decreased by 11% from $27.95 to $24.95 at Buy.com.

A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory. Digital Play offers a uniquely critical analysis of interactive ... click (more...) link for details ...

Sale Price: $24.95, Vendor: Buy.comBuy Now

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A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory. Digital Play offers a uniquely critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that design and market video games to youthful audiences. They reveal that the ascent of this new communications industry has been anything but smooth and inevitable. From Atari to Microsoft, Space Invaders to The Sims, the authors uncover the successive crises that forced game makers, faced with constant instabilities in the global entertainment sector, to become increasingly innovative.

Sale Price: $24.95, Vendor: Buy.com Buy Now

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